Elizabeth Arden is remembering the extraordinary contribution that Service men and women, veterans and their families make – and the company is taking part in the Poppy Appeal and Remembrance time in the UK.

Elizabeth Arden will donate £5 from every Always Red Fragrance* sold between October 11th and November 11th to help The Royal British Legion continue to provide care and support to Service personnel, veterans of all conflicts (past and present) and their families.

Elizabeth Arden will also be offering a complimentary “Red Lip Look” as an added bonus for anyone purchasing Always Red. Perfect for those wanting to find their perfect shade of red lipstick in time for the festive season.

Elizabeth Arden has long supported women throughout their war efforts, even creating a red lipstick for female US Marines to wear as part of their standard issue uniform during the Second World War.